About the
Project
How might we empower environmentally conscious consumers to conveniently discover, explore, and purchase eco-friendly products from local small businesses, thereby supporting both sustainable living and local economies...
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My ContributionsDriving the full UX journey, from user research to polished designs, while working closely with cross-functional teams.
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Year2025
The
Vision
We aim to create a platform that makes it easy for environmentally conscious shoppers to find, explore, and buy eco-friendly products from local small businesses. By connecting people with nearby sellers who care about sustainability, we help consumers make choices that are better for the planet.
The goal is to support both sustainable living and local economies by encouraging mindful shopping habits. Through this platform, we hope to build a community where people can shop with purpose, discover unique local goods, and feel good about every purchase they make.
The goal is to support both sustainable living and local economies by encouraging mindful shopping habits. Through this platform, we hope to build a community where people can shop with purpose, discover unique local goods, and feel good about every purchase they make.
The
Process
We started with user research, looked at how people use and feel about eco-friendly products like EarthHero,
The Commons and The Infatuation. By reviewing competitors' websites and collecting survey
responses about current sustainable shopping practices, the goal was to find out what users
like, what they don’t like, and what’s missing, so we can build a better platform.
EcoMap is more than just a platform; it's a step toward a more sustainable and community-driven way of living. By helping people discover and support local businesses that offer eco-friendly products, we’re making it easier to choose what’s good for the planet and good for our neighborhoods.
With thoughtful design and a focus on real impact, we believe this solution can inspire conscious shopping habits, reduce environmental harm, and strengthen local economies, one small choice at a time.
With thoughtful design and a focus on real impact, we believe this solution can inspire conscious shopping habits, reduce environmental harm, and strengthen local economies, one small choice at a time.
